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Meta Ads. Webinar registrations for $2

    channel: Facebook / Instagram Ads (only mobile devices)
    Offer: Free webinar of Google Ads for CEO and owners
    Campaign budget: $267
    Registrations: 132
    Cost per each registration attracting (CPL): $2.03 

Results of the ad campaign

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Video ad got the best result, gettinig the biggest part of all leads for the lowest price. Banners had shown worse results compared to the video.

We had created video in the last moment before starting the ad. We were impressed of its results.

Serhii Uhnivenko — CEO of CyberLine agency

Additional statistic

Age and gender

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Placements

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The graphs above are showing that the amount of registrations was primarily from men compared to women. Instagram got two times more leads compared to Facebook. There was used only mobile traffic for advertising.

Cost dynamics of attracting each registration

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It is important to note, that the cost per lead was pretty expensive and unprofitable at the start of advertising ($7.35). Video ad was moderating a lot of time and after its launching and optimization of another type of ad, the cost per lead had reduced essentially. Ad campaign started attracting more registrations than before.

We ensured again that the period of learning ad campaigns is required at the start. Don't make the mistake to do any conclusions, based on the first few days.

Serhii Uhnivenko — CEO of CyberLine agency

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