As you see, the results had become better but not satisfactory enough. The campaigns for stairs got more or less normal results, but recuperators was out of profitability.
More thorough optimization the ad campaigns and something advice to customer about UX-design of site had made more better result, but it was not enough and we had to move on.
After lengthy negotiations with customer and few brainstorms within our team, we came to the conclusion the potential buyers, who found us exactly by search ad campaign type, have not enough comprehension what exactly they need and wanted additional consultation.
A decision was accepted by us to test the QUIZ marketing for attraction the potential buyers to answer a few questions for offering them more relevant variants of goods and to get free preliminary consultation.
Vasiliy P. — the Project Manager
Approximately 10 times we have decreased the cost per lead through the QUIZ marketing and could find a special approach for search type ad campaigns and acted as an alternative to shopping campaigns which was getting all the hot traffic of potential buyers. As a result the search ad campaigns showed off their full potential neither decreasing performances of other types of campaigns nor at their expense.