Facebook / Instagram Ads. Webinar registrations for $2

    channel: Facebook / Instagram Ads (only mobile devices)
    Offer: Free webinar of Google Ads for CEO and owners
    Campaign budget: $267
    Registrations: 132
    Cost per each registration attracting (CPL): $2.03 

Results of the ad campaign

Illustration

Video ad got the best result, gettinig the biggest part of all leads for the lowest price. Banners had shown worse results compared to the video.

We had created video in the last moment before starting ad. We was impressed of its results.

Serhii Uhnivenko — CEO of CyberLine agency

Additional statistic

Age and gender

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Placements

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The graphs above are showing that amount of registrations was more from men compared to women. Istagram got in twice times more leads in comparison with Facebook. There was used only mobile traffic for advertising.

Cost dynamics of attracting each registration

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It is important to note, that the cost per lead had been pretty expensive and unprofitable on the start of advertising ($7.35). Video ad was moderating a lot of time and after its launching and optimization of other type of ads, the cost per lead had reduced essentially. Ad campaign got started attracting more registrations than before.

We made a conclusion again that the period of learning ad campaigns is required on the start. Don't do the mistake to do any conclusions, based on the first few days.

Serhii Uhnivenko — CEO of CyberLine agency

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