Decreasing the cost per request by 10 times using QUIZ marketing
Our work
The first step — trying to optimize the search ad campaigns
As you see, the results became better, but not satisfactory enough. The campaigns for stairs got more or less normal results, but recuperators were out of profitability.
More thorough optimization of the ad campaigns and some advice to the customer about UX-design of the site had made better results, but it was not enough and we had to move on.
After lengthy negotiations with the customer and a few brainstorms within our team, we came to the conclusion the potential buyers, who found us exactly by search ad campaign type, didn't have enough comprehension of what certainly they needed and wanted additional consultation.
A decision was accepted by us to test the QUIZ marketing in order to attract potential buyers to answer a few questions for offering them more relevant variants of goods and to get free preliminary consultation.
Vasiliy P. — the Project Manager
Quiz elements for example
Resume. What kind of results had we got?
Approximately 10 times we have decreased the cost per lead through the QUIZ marketing and could find a special approach for search type ad campaigns and acted as an alternative to shopping campaigns which were getting all the hot traffic of potential buyers. As a result, the search ad campaigns showed off their full potential, neither decreasing performances of other types of campaigns nor at their expense.
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