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Google Ads + Quiz. Decreasing the cost per request by 3 times (accounting support)

    Traffic channel: Google Ads (search campaign)
    Offer: accounting support
    Country: Ukraine
    Additional instruments: QUIZ platform for stimulation of the lead generation
    Cost per lead (CPL): before $16 - $24 (landing page) / after $7 - $8 (Quiz). 1 USD = 37 UAH

Ad campaigns results

Illustration

Start results of the ad campaign:● Cost per lead (cost / conv.): $16 - $24● Conversions (requests): 32● Conversion rate: 0.74 - 2.36%● Average cost per click: $0.2 - $0.8
Total results after the Quiz-site implementation:● Cost per lead (cost / conv.): $7 - $8 грн● Conversions (requests): 80● Conversion rate: 11.9 - 15%● Average cost per click: $1 - $1.2

As a result of the high conversion rate of the Quiz-site, we were able to increase the cost per click several times. It had led to a significant increasing in ad impression share and profitable requests.

Vasil Pylnikov — Project Manager

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