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Google Ads + Quiz. Decreasing the cost per request by 3 times (balloon sets delivery)

    Traffic channel: Google Ads (search campaign)
    Offer: Balloon sets delivery in Kyiv
    Country: Ukraine
    Additional instruments: QUIZ platform for stimulation of the lead generation
    Cost per lead (CPL): before $19 (landing page) / after $6 (Quiz). 1 USD = 37 UAH

Ad campaigns results

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Start results of the ad campaign:● Cost per lead (cost / conv.): $19● Conversion rate: 3.44%● Amount of requests (conversions): 145

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Total results after the Quiz-site implementation:● Cost per lead (cost / conv.): $6● Conversion rate: 10.57%● Amount of requests (conversions): 423

According to the client's feedback, those leads were quite “cold”, regardless of the triple-increasing number of them compared to the main website. The niche is quite competitive, that's why the effective performance of the sales department has an essential effect on advertising success.

Serhii Uhnivenko — CEO CyberLine

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